Over the last few weeks, we’ve discussed how to best use social media to find your next hire. While there are a lot of methods and several networks like LinkedIn and Twitter, one of the best ways to recruit your next hire is to use Facebook. Using Facebook to recruit is actually a lot simpler than using some of the other social networks. However, there is still some work involved.
Build Up Your Following
Before you can expect to see any results on Facebook, or any social network for that matter, you have to build up your following. In order to effectively use Facebook as a recruiting tool, you need to have an audience to share content with. Without followers on Facebook, you’ll be sharing content and job postings to no one.
Create a Careers Tab
With a Company Page on Facebook, you have the opportunity to create different tabs. Through these tabs, you can hold contests, share content, and even post your job openings. By creating a Careers Tab on your company page, you are providing followers and those who visit your page with the opportunity to see what positions you have open.
With Facebook, it’s all about being real, which means sharing content that your page followers actually want to see and read. Don’t just share your own blog posts, but share content from other sources, post pictures, share quotes, and encourage your followers to reach out to you.
Engage Your Followers
Being on any social media site is about engagement. It’s about making connections with people, which means you need to be monitoring your social sites. It also means you need to be asking questions, answering questions, and talking to the people who follow you and the people you follow.
How do you use Facebook to recruit? We’d love to hear your stories and see how we can help! Leave your questions and stories int he comments section below.